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Villeroy & Boch Divested its Sanitaryware Manufacturing Plant to Corona

Case at a glance

TARGET
Sanitaryware Manufacturing Plant
INDUSTRIES
Industrial, Building Products
TRANSACTION TYPE
Corporate Divestiture
GEOGRAPHY
Ramos Arizpe, Mexico

SITUATION

Seale & Associates was retained by the shareholders of Villeroy & Boch AG, a leading manufacturer of premium brands for ceramic products located in Mettlach, Germany., on the sale of its sanitaryware manufacturing plant located in Ramos Arizpe, Mexico, to Corona, a Colombian multinational with 140 years of expertise in the manufacturing and distribution of products and solutions for the home improvement and construction industries

OUTCOME

The process resulted in the successful acquisition of Villeroy & Boch’s Sanitary Manufacturing Plant located in Ramos Arizpe, by Organización Corona, a Colombian multination with 140 years of expertise in manufacturing and distribution of products and solutions for the home improvement and construction industries.