Seale & Associates was engaged by Grupo Industrial Saltillo to advise on the divestiture of its Sanitaryware Business as part of their corporate strategy to focus on its core business units. GIS’ Sanitaryware Business designs, manufactures and distributes ceramic sanitaryware products in the United States and Mexico.
Prior to the sale, the Business was part of GIS’ Vitromex subsidiary and a complex carve-out was required for the transaction.
The process resulted in the sale of GIS’ Sanitaryware Business to Villeroy & Boch AG (XETRA:VIB3), a leading European ceramic home living, building, and lifestyle products company.
Villeroy & Boch was a unique, non-obvious buyer which valued the Business for its Mexico production capabilities and access to the North American sanitaryware market.