Grupo Fomento Queretano Merged with Coca Cola FEMSA

More Information See Transaction

Grupo Fomento has merged its Beverage Division with Coca-Cola FEMSA

TARGET: Grupo Fomento Queretano
TRANSACTION TYPE: Sell-side Advisory
INDUSTRIES: Consumer Products, Food and Beverage
GEOGRAPHY: Queretaro, Mexico
SIZE: US$580 million

SITUATION

Seale & Associates was retained by the family owners of Grupo Fomento Queretano, one of the oldest family-owned Coca-Cola bottlers in Mexico, to analyze strategic alternatives for their business in the context of a changing industry landscape.

OUTCOME

Seale ran a disciplined process that resulted in shareholder consensus on the preferred alternative and a successful merger with Coca-Cola FEMSA.

Grupo Fomento Queretano’s shareholders received 45.1 million newly issued KOF series L shares for a total aggregate enterprise transaction value of approximately MXN. 7.6 billion (US$580 million), including the assumption of debt.

We knew we could count on their trusted advice to make certain we made the best decisions for our company, our employees, and our family.

"From the very beginning of the planning process before our merger with Coca-Cola FEMSA, Seale listened and provided straightforward answers to each and every one of our family member’s questions and concerns and outlined the full range of options. Their professionals provided invaluable guidance and support as they helped us to navigate the merger negotiations. We knew we could count on their trusted advice to make certain we made the best decisions for our company, our employees, and our family."

Federico Ruíz RubioFormer Board member and shareholder, Grupo Fomento Queretano

Are you looking for a strategic partner for your company?

Seale & Associates offers trusted advisory services for private and/or family business owners. Contact us today to learn how we can guide you through the complexities of the sale process and help you evaluate the full range of strategic alternatives for your business.